As Tin Roof expanded its presence in Chicago, they faced several challenges that needed to be addressed:

• Sound Management: The restaurant required a bar sound system capable of delivering high-quality audio throughout the venue without overwhelming conversations or competing with live performances.
• Visual Engagement: With multiple LED displays and digital signage requirements, it was essential to create an engaging visual experience that complemented the restaurant’s dynamic atmosphere. They needed to outshine the hyper competitive scene surrounding Wrigley Field. 
• Centralized Control: The staff needed an intuitive control system to manage audio and video settings seamlessly across different areas of the restaurant.

To tackle these challenges, Tin Roof turned to SPL for our expertise in designing and installing comprehensive restaurant audio visual systems.

Needs Assessment

Our collaboration began with an in-depth needs assessment at the Tin Roof location. Our team analyzed the layout, acoustics, and existing infrastructure while engaging with the staff to understand their vision for the AV system. This assessment allowed us to identify key areas that required specific audio and visual solutions.

Custom Design

Based on our findings, we developed a tailored design for the bar sound system, restaurant video walls, lighting package, and control system that included:

• Custom Pixel-Mapped LED Walls: We designed stunning pixel-mapped LED walls that provide vibrant visuals for events, promotions, and live performances. These walls can be programmed to display dynamic content that enhances customer engagement. We also took it in hand to create all of the media for the walls with our unfailingly creative in-house media team.
• LED DJ Booth: To complement live performances and create an exciting atmosphere, we installed a state-of-the-art LED DJ booth. This feature not only serves as a focal point for entertainment but also integrates seamlessly with the overall AV system.
• High-Quality Speakers: We strategically placed premium speakers throughout the restaurant to ensure even sound distribution across all areas. This setup allows for distinct audio experiences in different zones—whether it’s background music during dinner or powerful sound during live shows.
• Centralized Control System: To simplify operations, we implemented a master control system that enables staff to manage audio levels, switch video sources, and control lighting from one interface. This user-friendly solution allows staff to focus on providing exceptional service while maintaining the desired ambiance.

Installation

Our experienced technicians worked closely with the restaurant’s management team to ensure that all components were seamlessly integrated into the existing design while maintaining aesthetic appeal. Each aspect of the installation was meticulously planned to create a polished final product that met Tin Roof’s high standards. We worked in tandem with the architects and other teams to ensure the execution of this locations installation was seamless.

The implementation of SPL’s restaurant audio visual systems at Tin Roof’s Chicago location has yielded impressive results:

Enhanced Customer Experience

Customers have reported significant improvements in their dining experience. The high-quality bar sound system creates an inviting atmosphere that enhances conversations while providing entertainment during live shows. The ability to adjust sound levels in different zones ensures that every guest enjoys their experience without distraction.

Increased Engagement

With multiple LED displays showcasing sports events and engaging visuals, customers are more engaged than ever before. The ability to showcase live performances has attracted larger crowds during key times, boosting foot traffic and revenue significantly. The LED DJ booth also has seen countless nights of parties and nightlifers dance around the shining focal point. 

Operational Efficiency

The centralized control system has empowered staff to manage AV elements effortlessly. This efficiency allows them to focus on delivering exceptional service while ensuring that the ambiance remains consistent throughout service hours.

Brand Consistency

By standardizing the AV systems across all locations, Tin Roof has successfully maintained its brand identity. Each restaurant now offers a cohesive experience that aligns with the company’s vision of providing great food and entertainment in a fun atmosphere.